Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBADV605 Mapping and Delivery Guide
Evaluate campaign effectiveness
Version 1.0
Issue Date: April 2024
Qualification | - |
Unit of Competency | BSBADV605 - Evaluate campaign effectiveness |
---|---|---|---|
Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to develop and implement a campaign evaluation strategy to determine whether advertising objectives have been achieved.It applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
||
Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
---|---|---|---|---|---|---|---|---|
Elements of Competency | Performance Criteria | |||||||
Element: Develop a campaign evaluation strategy |
| |||||||
Element: Implement campaign evaluation strategy |
| |||||||
Element: Utilise advertising effectiveness data |
|